The Runway Just Walked Into Your Living Room | Meridian 4D for Fashion | Radiant Images
RADIANT IMAGES
www.radiantimages.com
Concept / Fashion & Live Runway

The runway just walked into your living room

A runway show happens once, and only the angles a camera caught survive it. Meridian 4D wraps the show itself in a wireless, battery-powered array that flies in airline-checkable cases and captures the same day it lands, anywhere in the world. Every look becomes a 4D asset the audience can move through: any seat, any height, any frame rate, on any screen from broadcast television to VR and AR.

Volumetric Capture 4D Gaussian Splatting Live Broadcast Fashion & Retail
$1.84T
The global apparel market in 2025, still sold mostly through flat images
19.3%
Of online purchases come back, before fit and sizing even enter the picture
50%
Of apparel returns come down to fit and sizing: a $38 billion a year problem in U.S. online apparel alone
100+
Collections each season at Paris Fashion Week, most captured from one fixed camera line
Sources: UniformMarket global apparel statistics 2025 · National Retail Federation, 2025 Retail Returns Landscape · Richpanel ecommerce returns benchmark · Coresight Research / 3DLOOK apparel returns study 2023 · Paris Fashion Week collection count (Wikipedia) · 3D/AR conversion figures: Shopify commerce research & BrandXR 2025 AR retail report
01

What is at stake

A show that happens once

The drape of the fabric, the swing of a hem, the way a jacket sits across the shoulders as the model turns: this is what a collection actually is, and it lives on the runway for only a few minutes. When the show ends, all that remains is whatever a camera happened to point at.

For the millions watching on a phone, that means one angle, one frame rate, one interpretation of how the garment moves. And for the shopper deciding whether to buy, a flat image cannot answer the question that decides the sale: how does it fit, drape, and move on a real body?

The stakes

The collection's story. Months of design work get minutes in front of the world. Whatever goes uncaptured is gone with the show.

The audience. Remote viewers never choose their seat, their distance, or their moment. The broadcast decides for them.

The sale. When fit and motion cannot be judged from the imagery, shoppers guess, and guesses come back as returns.

02

The challenge

Why current methods fall short

Today's answer is more cameras: a packed photographers' pit at the end of the runway, a jib or two, a broadcast truck cutting between preset positions. The result is more footage of the same walk.

And the technology that could solve it has never been able to reach the show. The show is in a different venue every season, on a live broadcast clock, and the capture has to be there and ready the same day.

The constraints

More cameras is not more coverage. Every added camera is still bolted to a fixed position. Stacking more of them multiplies footage without adding one coherent angle a viewer can move through.

Volumetric stages are locked to one room. 4D Gaussian Splatting and volumetric video exist today, but the stages behind them are fixed installations with a locked volume size. Built for a studio floor, not a runway that changes venue every season.

Live was never part of the design. Folding a fixed stage's output into a live broadcast, a real catwalk, and a same-day turnaround was never in the plan. The stage and the show run on two different timelines.

03

The Radiant approach

Real capture, not AI generation

Meridian 4D captures the runway as it actually happened. Untethered, battery-powered nodes wrap the show's real footprint, straight catwalk, round stage, or L-shape, and record every look from every angle at once. Nothing is generated or approximated: every splat is built from real photography of the real garment, on the real body, in real motion, captured live during the actual show.

That capture becomes a 4D Gaussian Splat the audience can move through: any seat, any height, any distance, any frame rate, even the model's own vantage point.

The asset leaves the runway. Because the output is a true 3D asset, not flat video, the collection can be lifted out and placed anywhere: a virtual store, a branded VR world, an AR try-on in the shopper's own room. It plays on broadcast television exactly as filmed, and on headsets, AR glasses, and interactive web players. A passive broadcast becomes an experience the audience steps inside and moves through on their own terms. Built-in image-based lighting seals it: the volume is lit with the same dynamic light as the destination environment, so the garment looks filmed there, not pasted in.

The same array feeds the broadcast live. Bullet Time and Virtual Dolly moves generate on-site at roughly 10 frames of latency from selection, so producers cut to a frozen 360-degree orbit or a virtual camera move while the show is still running, with the full 4D Gaussian Splat ready right after.

01
Shape the stage to the runway
Untethered, battery-powered nodes reconfigure to the show's real footprint, straight catwalk, round stage, or L-shape, instead of forcing the show into a fixed room.
MODULAR NODE ARRAY
02
Capture every look live
iPhone 17 Pro cameras record 4K open-gate Apple ProRes RAW up to 60 fps; the smaller sensor's deep depth of field keeps the whole look sharp without chasing focus.
iPHONE 17 PRO · 4K OPEN GATE
03
Process at the edge, on the walk
Each device is its own micro edge computer, capturing and pre-processing on board so footage is usable the moment it's shot, with no wait to download before it can be reviewed or cut.
ON-DEVICE EDGE COMPUTE
04
Deliver live, then deliver forever
The same array drives Bullet Time, Virtual Dolly, and 4D Gaussian Splat output for the live broadcast, plus a permanent 4D asset the brand can explore long after the show ends.
~10-FRAME LATENCY

The fashion experience

The fashion experience, a look at Meridian 4D's runway capture in motion.
04

The system

100%real
Captured from real garments in real motion. No AI-generated video, so every drape, texture, and movement survives into the asset
Wireless& same day
No cabling, no mains power. The battery-powered stage ships in airline-checkable cases, is shoot-ready the day it lands anywhere in the world, and can be placed and moved freely around the runway
Image-basedlighting
Built-in, wireless, battery-powered lighting reproduces the real, dynamic light of the environment the 4D asset will live in, so a look placed into a virtual store, broadcast scene, or AR space arrives lit the way that world is lit: the most realistic and natural match
Modularshape
Nodes reshape from a straight catwalk to a round stage or an L-shaped runway, matching the show's real footprint instead of forcing it into a fixed room
iPhone 17 Pro4K open gate
ProRes RAW up to 60 fps; the smaller sensor's deep depth of field keeps the whole look sharp without hunting for focus
Bullet Time, Virtual Dolly& 4D splat
The same node array drives near-live broadcast moves at about 10 frames of latency, plus a permanent, explorable 4D asset for after the show
 

The capture

A model in a coral dress walks on a treadmill inside the Meridian 4D node array
A look in motion: the model walks inside the Meridian 4D array, the garment's true movement captured from every angle at once.
A model in a satin skirt captured inside the untethered volumetric stage with built-in lighting
Every drape and fold recorded live: untethered, battery-powered nodes with built-in lighting surround the walk.
Two views of models captured inside Radiant volumetric stages
Inside the capture volume: every camera sees the look in the same instant, ready to become a navigable 4D asset.
05

The impact

+94%
Higher conversion for products with 3D or AR content (Shopify)
+44%
More add-to-carts after viewing a product in 3D (Rebecca Minkoff)
+65%
More likely to buy after viewing a product in AR (Rebecca Minkoff)
-40%
Fewer returns reported for products sold with AR visualization
Industry benchmarks for 3D/AR commerce, not Radiant project results · Sources: Shopify commerce research, BrandXR 2025 AR retail report
Fewer reshoots, more usable angles

One live capture becomes the e-commerce imagery, the campaign stills, and the social cutdowns. Any camera move can be re-rendered in post instead of booking new studio days.

An answer static photos can't give

A shopper sees the garment in motion, from the angle that matters to them, instead of guessing from a fixed photo. The benchmarks above show what that view is worth at the register.

A broadcast that keeps up with the show

Producers cut to a frozen 360-degree orbit or a virtual camera move without slowing the live feed: Bullet Time and Virtual Dolly arrive from the same array at roughly 10 frames of latency.

A blueprint that reaches past the runway

The same wireless, same-day, modular capture works anywhere motion sells: retail activations, footwear and sporting goods launches, automotive reveals, any commerce moment decided by how something moves.

06

Beyond fashion

Consumers are on pace to return more than $885 billion in merchandise in 2026 alone.

Apparel drives a huge share of that number, and the reason is nearly always the same: a shopper cannot tell how a garment fits, drapes, or moves from static photos. More flat images do not fix it. Only motion does.

The same gap decides sales far beyond fashion: footwear, eyewear, furniture, automotive interiors, live sports and concert merchandise. Wherever motion closes the sale, flat images leave money on the table.

Give your audience every seat, and the runway itself

Meridian 4D captures the show as a space, not a shot. Your audience watches from the front row, steps onto the catwalk, or stands beside the model mid-turn: the choice is theirs, and the asset is yours forever.

RADIANT IMAGES
Radiant Images · Cinema. Immersive. Live. In every dimension. · www.radiantimages.com